Friday 10 February 2012

Under 100 Calories Squawk

90 calorie granola bar in what appears to be it's former full breakfast bar's wrapper


Low calorie food options have become very popular as of lately. For multiple reasons, I am usually happy about this. If you can make the same dish at a restaurant with half as much goose fat, butter, or whatever your favorite lard choice is, great! *(Assuming they are not substituting it with something worse). In general, people don't need as much fat. However, like every fad, it has been taken to a bit of extreme. I feel like some companies are loving the fact they can put half as much food in a wrapper; label it as a healthy food option because it has lower calories; and then sell it for the same price. The recipe hasn't changed. When I purchase food to bring home, I'm paying for a quantity of the substance. That quantity happens to be measured in calories. Now I'm stuck buying twice as many and buried under 3' of wrappers. What happened to the '25% more' marketing fad?

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